Stroudsburg Main Street Program
A connected downtown.
One clear story.
Brand identity, a useful website and an ongoing partnership that connects the Poconos to Main Street.
Prepared for
Michael Moreno
Main Street Manager
Stroudsburg Main Street Program
Presented by
Michael Rapino
HoneyQuill Agency
With Erica Keisling, Designer & Developer
02 · What we heard
You are building more than a website.
A recognizable organization. A welcoming destination. A practical plan to keep both moving.
Michael, your brochure, research and strategic plan point to the same opportunity: help people understand what downtown offers, make it easier to visit, and give the Main Street organization a clear public voice.
An identity for the nonprofit
Create the organization's logo and a consistent look after its name is selected. Connect it to Borough heritage without confusing the nonprofit with Borough government.
A website people can use
Bring businesses, events, parking, visitor information and program resources together. Build on your existing Visitors Guide rather than starting over.
Room for local participation
The website includes business listing access requests, events submitted for approval and a showcase for available commercial spaces.
Communications that continue
Publish useful downtown articles and social content after launch, with an agreed calendar, review process and website support.
Set the priorities together: identify the visitor questions, business needs and board responsibilities the website should address first. Use those priorities to guide the design and launch plan.
03 · Bridging the Gap
Bridging the Gap
The mountains bring people here. Main Street gives them a reason to stay.
Visitors come to the Poconos to hike, explore, raft and unwind. Downtown Stroudsburg can be part of that trip, not the place they discover on the way home.
Before the adventure
Find breakfast, coffee, local shops and a simple parking guide. Make downtown a starting point, not an afterthought.
After a day outside
Connect trails and regional attractions to dinner, arts, entertainment and an evening on Main Street.
Another reason to return
Introduce upcoming events, independent businesses, history and family-friendly stops. Give residents and visitors a reason to check back.
From the printed guide to a living companion
Your guide already pairs a map with 53 numbered listings, parking, events and the message “Where Main Street Meets the Mountains.” We will organize that foundation online, review the information and make it easier to browse on a phone.
Turn the connection into a plan: choose a few downtown stops to pair with popular outdoor activities, identify hotel and resort contacts, and use those connections to guide visitor information and upcoming article topics.
04 · Regional storytelling
A regional story, carried through.
Pocono Excursions · Identity and visitor-facing print.
HoneyQuill portfolio: Pocono Excursions. For Main Street, carry the same recognizable look from visitor information on a phone to future printed guides. Start with the places and experiences you most want visitors to discover.
05 · The nonprofit brand
A nonprofit identity with local roots.
Distinct enough to be recognized. Connected enough to belong.
Once the organization selects its name, we will develop a cohesive identity that carries from the website to future brochures, campaigns and community materials.
These are reference colors from the supplied Borough guide, not a finished nonprofit palette. We will explore additional accent colors and fonts during design.
Logo versions
A main logo, alternate layouts and a small version for social profiles, with guidance on when to use each.
Colors & fonts
Colors that draw from the Borough guide, with fresh accents and easy-to-read fonts for headings and everyday text.
Patterns & supporting artwork
Custom brand patterns and a consistent look for page layouts, photos and promotional materials.
Brand style guide
A practical PDF explaining how to use the logos, colors, fonts and supporting artwork, along with the finished design files.
Begin with the name: confirm the nonprofit’s name and choose a board contact to gather feedback. We will use the Borough guide as a starting point and present a distinct identity for your approval.
06 · Identity systems
An identity is more than one logo.
Color variations, logo arrangements and a connected identity family.
HoneyQuill portfolio: Azog, Clementine Home Care and Hebron Church. Review the identity as a family: the main logo, small social version, colors and supporting patterns should all feel like the same organization.
07 · The complete website
A complete website, built for Main Street.
Visitor information, organization resources and business participation in one website.
Explore downtown
An initial directory based on the guide's 53 entries, reviewed for current details and appropriate reuse. Organize businesses by useful visitor categories.
Events & community news
A calendar and news area managed by the organization that make activities, business stories and program updates easy to find.
Plan the visit
A comprehensive parking guide, reviewed directions and connections between downtown and regional experiences. Publish confirmed details, not assumed rates or live availability.
Know the organization
Mission, vision, board information and approved program documents, including strategic plans and reports supplied by the organization.
Easy to use on a phone
Clear menus, readable text and straightforward forms. We will check the agreed pages and forms to help people with disabilities use the site, including people who rely on a keyboard or software that reads the page aloud.
A practical handoff
Show your team how to update the agreed pages, business listings and calendar, with instructions to refer to later. Define who supplies and approves information.
Prepare the launch information: gather current business details, parking guidance and approved board documents, and name the people who can confirm them.
08 · Information in print
Useful information. A clear hierarchy.
Clementine Home Care · Two sides of one coordinated brochure.
HoneyQuill portfolio: Clementine Home Care. Use your Visitors Guide as the starting point for the website’s business categories and visitor information. Confirm what is current, what needs updating and what visitors should find first.
09 · Business participation
Let local businesses participate.
Included in the complete website, with your team in control.
Business listing access
Business owners can request access to their existing listings. Your team checks each request before allowing the owner to update the agreed details.
Community event submissions
People can send event details through an online form. Your team reviews each submission before it appears on the public calendar.
Commercial property submissions
Real estate professionals can receive their own accounts to submit available commercial spaces. Your team confirms the property details before publication.
Membership management
Supporters and member businesses can join, pay and renew online, with member-only content for the people who keep the program running.
Room to grow as the program grows
As the program matures, we can review and price additions together, such as more detailed interactive maps and connections to other services the board may want later. These sit outside this quote so the launch stays focused.
Choose your review team: decide who approves business access, checks submitted events, confirms property details and manages memberships. We will build those responsibilities into the website so public information stays under your control.
10 · Community outreach
One program. Different audiences.
Career Ready Monroe · Family, business and internship outreach.
HoneyQuill portfolio: Career Ready Monroe. Identify the audiences Main Street needs to reach: business owners, residents, visitors and partners. Give each a relevant message while keeping one recognizable organization behind it.
11 · PDC & the work plan
Built around the Main Street work.
PDC guidance made visible through useful content and clear organization.
Economic Vitality
Make businesses, commercial vacancies and relevant support resources easier to find. Connect public information to the program's Business-Ready strategy.
Design
Develop a coherent identity and readable visitor experience. Carry the same visual language across approved future materials.
Promotion
Connect events, local stories and visitor planning. Support the Poconos Cultural Hub and Community Connector strategies.
Organization
Publish the mission, leadership, plans and reports. Give volunteer and partner information a clear home as approved content becomes available.
The program's four transformation strategies are distinct from the Main Street Four Points: Laying a Foundation, Poconos Cultural Hub, Community Connector and Business-Ready. The website and ongoing communications can support both approaches.
Bring the current PDC checklist: share the application guidance and approved program documents so we can organize the website around the information your board needs to publish. Designation, accreditation and funding remain decisions made by the relevant organizations.
Supplied five-year strategic plan; PDC CRA Web & Social 2026, pp. 6 and 16; PDC CRA Branding 2026; Pelham Advisors survey memo, March 16, 2026.
The survey's 670 responses included 62.56% requesting additional parking. This resident-heavy sample should not be treated as a measure of all tourists. PDC's 80/20 community-building/promotional content recommendation informs tone, not a requirement for recognition or accreditation.
12 · Relevant experience
Experience that fits the work ahead.
Community information, complete identities and practical websites.
Pocono Mountains EDC
Economic-development information, property listings, business resources and membership information. A relevant portfolio example for this program.
Monroe County CareerLink
Community workshops, job fairs and useful public information for job seekers and employers.
PSFC
A nonprofit website with online donations, enrollment, upcoming events and a newsletter signup. A close match to the community tools this program needs.
Clementine Home Care
A complete rebrand after leaving a franchise, including a new brand, website and marketing materials, as described in the HoneyQuill portfolio.
Oyer Excavating
A polished local-business website serving Monroe County and the Poconos, built around clear services and estimate requests.
Edge Landscaping & Excavation
A clean, modern site for a Slate Belt area contractor, organized around services, service areas and estimate requests.
Brookstone Nordic Saunas
A startup identity and website created together. An example of building a consistent brand from the beginning.
Explore the examples: look at how visitors find events, business resources and services on these sites. Bring the approaches you like to our planning discussion so we can shape them around Main Street’s needs.
13 · Brand applications
Beyond the screen.
Brand applications in advertising, signage and apparel.
HoneyQuill portfolio: advertising, signage and apparel. Identify where the new nonprofit identity will appear first, such as social profiles, event signs or board materials. Prioritize those uses when reviewing the design; printing and physical production can be quoted when needed.
14 · Investment
A clear investment. A flexible rollout.
One nonprofit identity. One complete website. Two ways to invest.
| Project scope | Investment |
|---|---|
| Nonprofit brand identity | $2,500 |
| Complete custom website & business tools | $8,700 |
| Total project value | $11,200 |
| 15% nonprofit partner discount | −$1,680 |
| Standalone project investment | $9,520 |
| Annual Growth Partner credit | −$2,000 |
| Bundled project investment | $7,520 |
One website, with a practical launch plan
Both purchase paths include the same complete website: visitor information, the business directory, events, organization resources, business listing access requests, reviewed event submissions, commercial property accounts for real estate professionals, and membership management with online payments and member-only content. If needed, we can release the work in agreed stages without treating the included tools as paid upgrades.
Choose the purchase path: $9,520 for the standalone project, or $7,520 with a twelve-month Growth Partner agreement. The agreement begins at the agreed public launch and is billed monthly at $899; a board that prefers one payment can pay the year in advance for $9,709.20, a 10% saving. Partnership project payments are $3,760 at kickoff and $3,760 upon launch approval, before public release. Agree credit timing and early-cancellation terms in writing before signing.
Bundled project plus twelve monthly payments: $18,308, or $17,229.20 with the annual payment. The 15% partner discount is offered for this nonprofit engagement; the contracting organization's name and status will be confirmed.
15 · Ongoing partnership
Keep the story moving after launch.
Regular local stories, scheduled social posts and dependable website care.
- Ongoing local articles that help people find downtown information through search, on a publishing rhythm we agree together.
- Social posts written, designed and scheduled on the channels you choose, with comments answered so questions never sit waiting, and your Google listing kept current with posts and photos.
- A simple project board where you point at what you want changed and watch it move to done.
- A monthly look at which pages, events and stories draw the most interest, so each month builds on what works.
- Every article and post is reviewed by our team before it publishes. You approve the plan; we handle the work.
- Directory and calendar updates, up to 2 hours of standard revisions, and full website care: online, backed up daily, security updates weekly.
- Billed monthly at the agreed public launch, or paid annually in advance for $9,709.20, a 10% saving on the $10,788 yearly total.
- We keep the website online, protect its connection and save a backup every day.
- Weekly security updates for the website and the tools it uses.
- Up to 4 hours per month of scheduled content updates and directory adjustments.
- No recurring original articles or social campaigns included.
One coordinated publishing rhythm
One plan guides the articles, social posts and calendar updates, so every story works toward the same goal: bringing people to Main Street.
Set up the monthly rhythm: name one content contact and choose the social accounts you want to reach. Before launch, agree the publishing volume, approval timing, update-time allowances and rates for any extra work. Monthly billing starts at the agreed public launch; the optional annual payment, if chosen, is also due then.
Email campaigns, branded video and paid ads are quoted separately. Filming by local partners is billed separately.
16 · Campaign continuity
Keep the brand recognizable.
Clementine Home Care · Advertising and direct-mail variations.
HoneyQuill portfolio: Clementine Home Care. Bring upcoming events and seasonal priorities to the monthly planning discussion. We can keep articles and social posts connected to the same identity, and quote printed campaigns when the board needs them.
17 · Delivery & next steps
A shared plan. A considered launch.
Clear checkpoints before dates, scope and approvals are committed.
01 / Confirm the foundation
Select the nonprofit name, confirm the contracting organization, choose the standalone project or ongoing partnership and agree the partnership terms.
02 / Design & review
Agree the identity direction, page structure and content responsibilities. Review key layouts before website production.
03 / Build & verify
Review business details, parking information, event processes and approved documents. Test agreed templates and forms, including accessibility checks.
04 / Approve & launch
Show your team how to manage the site, complete the agreed final checks and approve public release. Start the selected monthly service at launch.
Michael Rapino
Owner, HoneyQuill Agency. Your primary contact for strategy, project planning and the ongoing relationship.
Erica Keisling
Designer & Developer. Works on the visual identity, website design and development, with the same hands-on team throughout.
The board’s next step: confirm the nonprofit name, select the purchase path and appoint a project contact. Together we will agree the launch schedule, review dates and written terms, including monthly service limits and cancellation arrangements.